Marketing Plan for Oak Creek Soccer Tournament Term Paper

Marketing Plan for Oak Creek Soccer Tournament - Term Paper Example The revenues generated from the tournament will be used for the promotion of this sport across the region to build better and competitive soccer teams. The entire marketing plans focuses on two primary objectives, first is how to give the maximum coverage to the entire event and secondly how to get the maximum possible responses from those inputs while providing exemplary social advocacy and entertainment to the people. Market Place Analysis for Oak Creek Soccer Tournament Young Soccer Club, which is working in collaboration with McLean Youth Soccer and Oak Creek Soccer Club was able to acquire plenty of information about the current situation of availability of the Soccer sport in Oak Creek Southeastern Milwaukee County. In the previous almost every sports event that has taken place in the Oak Creek was able to attract a large number of spectators leading towards success. These types of events have proven to the beneficial for the growth of many sponsor companies in the region and h ave led to the increase of interest of the sports among the people. This clearly shows that the people have the love of sports and need more opportunities to explore other arenas of sports and entertainment. The current sports related community is in the county is already well aware of this sport but due to lack of grass root professionalism and related events of this sport that provide quality and effective management can lead to success. In addition, the unavailability of many wide scale opportunities for Soccer sports but the availability of material resources like the Soccer ground and related equipment makes it a viable opportunity to explore. There are seven college levels teams for Soccer with most of those players have played the game only thrice in the last 6 months at the college level. Four local clubs manage six community teams that play the sport every fortnightly. Most of these community teams are active for over 5 years showing the commitment to the sport. There are t wo college level Soccer teams at the moment and two at the community level that are specifically limited to women, showing the involvement of the women in the sport. Most of the clubs are self-managed with little or no patron-ship from any concern. There have been held two club level Soccer tournaments in the past 5 years due to lack of resources and efficient management but every tournament had massive success and acceptance in Oak Creek Southeastern Milwaukee County. SWOT Analysis for Oak Creek Soccer Tournament The SWOT analysis is based on neutral market research done by the Young Soccer Club and other related Soccer associations including the Oak Creek Soccer Club and Wisconsin Youth Soccer. Strengths A potential growth opportunity for the sponsors A potential growth opportunity for the Soccer related sports businesses Growth of sport and social awareness in the Oak Creek Support from the local community, educational institutes and local clubs Willingness of the local clubs to become potential partners in the association and play a vital role in the success of the event The promise of the Milwaukee government to provide Soccer sport facilities to the educational institutes in the near future Available and maintained soccer ground Weaknesses Weak base of the soccer sport in the community Insufficient support from businesses and local politicians Insufficient promotion of

Financial resource management Assignment Example | Topics and Well Written Essays - 2000 words

Financial resource management - Assignment Example From the year 2010 the company has focused in launching range of its venture brands. For the first half of 2011 the company profits were ?1.9 billion, there followed a period of low growth of sales attributed by the changing consumer behavior switching to budget rivals. The market in which this company operates is considered to be competitive. Its major competitors being Asda, Sainsbury, the Co-operative Food Plc. and Morrison’s and as by 2011 the market share standings in the context of United Kingdom were as follows (Schuh 2012). Tesco Company 30.6%, Asda Company 17.3, Sainsbury plc. 16.6% and the Co-operative Food Plc. 7.3%. Tesco plc. Financial performance The financial year for Tesco comes to an end on 27 February, thus the financial year 2010 covers 2010/2011. In this financial year there had been a registered total sales increasing by 8.3% in its first half and 8.8% in the third quarter (Infinancials 2012). For the case of international sales it increased by 15.7%. The return on equity has also increased significantly putting into consideration the impacts of the financial crisis. The company has engaged on big expansive programs notably on international markets using both retained earnings and debt financing for these projects. As at August 2010 the company balance sheet indicated a short-term debt of ?1.6 billion, ?10.5 billion long term debts with an offset of ?1.977 billion cash position which gives a net debt of ?10.1 billion (Schuh 2012). Thus the company is committed in paying down the debts. The company has greatly diversified its property assets having a gained greatly in comparison with its book value. Attributing to this is that it has provided a buffer to the current company leverage position. Better financial position of this company is attributed by the predictable and reliable earnings as well as profitability. The major products that the company is consumer staples and personal goods and the implication of recession may not signifi cantly affect its sales and profits respectively. J Sainsbury plc. J Sainsbury plc is the parent company of a chain of supermarkets in United Kingdom also referred to as Sainsbury’s. The company is the third largest chain of supermarkets thus considered to have a significant market share in the United Kingdom domestic market. This company currently operates 1012 convenience stores, supermarkets and hypermarkets and a bank as well which sells financial services. In UK market the company is ranked third as it offers high quality grocery compared to its rivals. The company controls a market share of 16.4% coming fourth after its competitors Morrison’s, Asda’s and Tesco respectively (Infinancials 2012). Subsidiary businesses include Sainsbury’s local, Sainsbury’s online, Sainsbury’s Active Kids, Sainsbury’s Local and Sainsbury’s Bank. J Sainsbury plc. Financial performance For the past years the financial performance of this compan y has been characterized with increased turnover. From 1990 to 2010 the turnover has increased significantly from ?6.9 billion to ?21.4 billion with a fall in 2005 when the company way in the transition of restructuring itself (Schuh 2012). It is notable that for most of the years the company had a pre-tax profit of between ?500 million to ?700 million. The earnings per share have also increased significantly except in 2005 and 2006 (Infinancials 201